{"id":1004,"date":"2019-07-10T14:03:36","date_gmt":"2019-07-10T14:03:36","guid":{"rendered":"https:\/\/sportheads.de\/?p=1004"},"modified":"2019-07-11T07:28:23","modified_gmt":"2019-07-11T07:28:23","slug":"frauenfussball-mit-hohem-sponsoring-potential","status":"publish","type":"post","link":"https:\/\/sportheads.de\/en\/frauenfussball-mit-hohem-sponsoring-potential\/","title":{"rendered":"Women's soccer with high sponsorship potential"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Das Interesse an der Frauen Fu\u00dfball-WM geht einher mit h\u00f6herer Kaufkraft und deutlich gr\u00f6\u00dferer Affinit\u00e4t gegen\u00fcber Sponsoren. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Zuschauerzahlen f\u00fcr die Frauen Fu\u00dfball-WM in Frankreich best\u00e4tigen das hohe Interesse in der Bev\u00f6lkerung. Im SPORTHEADS Fanmonitor haben 54% aller Befragten mind. ein mittleres Interesse an der Frauen Fu\u00dfball-WM angegeben, \u00fcber 19% sind sogar sehr interessiert. Dies wird von den Zuschauerzahlen der ARD f\u00fcr das aktuelle Turnier in Frankreich best\u00e4tigt: mit den 15 Live-\u00dcbertragungen konnte ein durchschnittlicher Marktanteil von rund 20%, bei Spielen mit deutscher Beteiligung sogar 37% erreicht werden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine weitergehende Analyse dieser Zielgruppe zeigt eine \u00fcberdurchschnittliche Kaufkraft und eine hohe Akzeptanz und Wirkung von Sponsorings. So liegen zwei wichtige Kennzahlen, das aktive Informieren \u00fcber Sponsoren und die Pr\u00e4ferenz von Sponsoren-Produkten mit 28% bzw. 15% deutlich \u00fcber den Durchschnittswerten aller Sportinteressierten zwischen 14-69 Jahren in Deutschland. Damit verf\u00fcgt der Frauenfu\u00dfball und insbesondere die Frauen-Nationalmannschaft \u00fcber f\u00fcr Sponsoren attraktive und einkommensstarke Reichweiten und ein entsprechend hoch zu bewertendes Sponsoring-Potential.<\/p>","protected":false},"excerpt":{"rendered":"<p>Das Interesse an der Frauen Fu\u00dfball-WM geht einher mit h\u00f6herer Kaufkraft und deutlich gr\u00f6\u00dferer Affinit\u00e4t gegen\u00fcber Sponsoren. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor. Die Zuschauerzahlen f\u00fcr die Frauen Fu\u00dfball-WM in Frankreich best\u00e4tigen das hohe Interesse in der Bev\u00f6lkerung. Im SPORTHEADS Fanmonitor haben 54% aller Befragten mind. ein mittleres Interesse an der Frauen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/1004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":8,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/1004\/revisions"}],"predecessor-version":[{"id":1016,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/1004\/revisions\/1016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/media\/1019"}],"wp:attachment":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/media?parent=1004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/categories?post=1004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/tags?post=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}