{"id":1034,"date":"2019-07-30T10:33:37","date_gmt":"2019-07-30T10:33:37","guid":{"rendered":"http:\/\/sportheads.de\/?p=1034"},"modified":"2019-07-30T10:33:39","modified_gmt":"2019-07-30T10:33:39","slug":"biathlon-effizienter-als-fussball","status":"publish","type":"post","link":"https:\/\/sportheads.de\/en\/biathlon-effizienter-als-fussball\/","title":{"rendered":"Biathlon more efficient than soccer"},"content":{"rendered":"

Neben Olympia sind vor allem die Profiligen (Fu\u00dfball, Basketball, Eishockey, Handball) und Motorsport effiziente Reichweitenlieferanten f\u00fcr alle Medien. In Bezug auf die Zuschauer-Reichweiten in TV\/Web liegen mit Biathlon, Ski-Alpin und Ski-Nordisch drei Wintersportarten in der Effizienz unter den Top-6, Biathlon sogar noch vor Fu\u00dfball. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ Deutschland, Alter: 14-69 Jahre, CAWI, Interesse an Sportart Top-3-Box auf Skala 1-5 (\u201egar nicht interessant\u201c bis \u201esehr interessant\u201c).<\/strong><\/p>\n\n\n\n

Mit Hilfe der Media-Conversion kann die Effizienz von\nSportarten in Bezug auf deren Generierung von medialen Reichweiten gemessen\nwerden. Somit k\u00f6nnen Sportarten trotz einer unterschiedlich hohen Anzahl an\nInteressierten miteinander verglichen werden.<\/p>\n\n\n\n

Der Wunsch nach Informationen erzeugt\nauch unabh\u00e4ngig von den eigentlichen Wettk\u00e4mpfen hohe Reichweiten bei allen\nAngeboten und Plattformen (alle Medien), die f\u00fcr Ihren Content keine Lizenz der\nRechteinhaber ben\u00f6tigen. Hier sind vor allem die regelm\u00e4\u00dfigen Spieltage der\nProfiligen und wiederkehrenden Rennen im Motorsport Reichweitengarantien. Mit\nAmerican Football, eSport und Marathon befinden sich f\u00fcr den deutschen Markt\nSportarten in den Top-10, die auch in deutlich kleineren Zielgruppen einen\nhohen Informationsdruck aufbauen k\u00f6nnen.<\/p>\n\n\n\n

Schaut man auf Zuschauer der Wettbewerbe\nin TV\/Web, reflektiert die Effizienz die Wertigkeit der Senderechte. Dabei ist\nnicht die Frequenz der Ereignisse, sondern deren absolute Attraktivit\u00e4t unter\nden Interessierten dieser Sportart entscheidend. Insofern k\u00f6nnen auch rein\nsaisonale Wettbewerbe wie Olympia, Wintersport, Leichtathletik oder Boxen hier\npunkten. <\/p>\n\n\n\n

Neben Fu\u00dfball, Olympia und Motorsport\nkommt \u00fcberaschenderweise auch American Football in beiden Media-Conversions unter die Top-10. Diese\nSportarten k\u00f6nnen das jeweilige Interesse nicht nur in der Breite (Reichweiten\n\u00fcber alle Medien), sondern auch in der Spitze (Zuschauer bei Wettbewerben) am\neffizientesten umsetzen. Das hei\u00dft auch jeder Interessierte an dieser Sportart\nhat ein vergleichsweise h\u00f6heres, mediales Verwertungspotential f\u00fcr\nRechteinhaber und Medien.<\/p>\n\n\n\n

F\u00fcr mehr Informationen und Analysen: info@sportheads.de<\/a>, T: +49 89 200 609-20<\/p>","protected":false},"excerpt":{"rendered":"

Neben Olympia sind vor allem die Profiligen (Fu\u00dfball, Basketball, Eishockey, Handball) und Motorsport effiziente Reichweitenlieferanten f\u00fcr alle Medien. In Bezug auf die Zuschauer-Reichweiten in TV\/Web liegen mit Biathlon, Ski-Alpin und Ski-Nordisch drei Wintersportarten in der Effizienz unter den Top-6, Biathlon sogar noch vor Fu\u00dfball. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ […]<\/p>","protected":false},"author":1,"featured_media":1035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","entry","has-media"],"yoast_head":"\nBiathlon effizienter als Fu\u00dfball | SPORTHEADS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportheads.de\/en\/biathlon-effizienter-als-fussball\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biathlon effizienter als Fu\u00dfball | SPORTHEADS\" \/>\n<meta property=\"og:description\" content=\"Neben Olympia sind vor allem die Profiligen (Fu\u00dfball, Basketball, Eishockey, Handball) und Motorsport effiziente Reichweitenlieferanten f\u00fcr alle Medien. 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Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportheads.de\/en\/biathlon-effizienter-als-fussball\/\" \/>\n<meta property=\"og:site_name\" content=\"SPORTHEADS\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T10:33:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-30T10:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportheads.de\/wp-content\/uploads\/2019\/07\/190729_Media-Conversion.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1085\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SPORTHEADS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SPORTHEADS\" \/>\n\t<meta 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