{"id":1042,"date":"2019-08-14T10:13:20","date_gmt":"2019-08-14T10:13:20","guid":{"rendered":"https:\/\/sportheads.de\/?p=1042"},"modified":"2019-08-14T15:04:38","modified_gmt":"2019-08-14T15:04:38","slug":"olympia-als-quotenlieferant-und-treiber-fuer-sportarten","status":"publish","type":"post","link":"https:\/\/sportheads.de\/en\/olympia-als-quotenlieferant-und-treiber-fuer-sportarten\/","title":{"rendered":"Olympics as a ratings supplier and driver for sports"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Olympia hat als Marke die Kraft einzelne Sportarten deutlich interessanter zu machen (z.B. Schwimmen, Beachvolleyball oder Turnen). Insgesamt haben die olympischen Wettk\u00e4mpfe eine sehr hohe Attraktivit\u00e4t und bieten damit verl\u00e4sslich Reichweiten und Quoten f\u00fcr die Lizenznehmer.<\/strong>  <strong>Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ Deutschland, Alter: 14-69 Jahre, CAWI, Interesse an Sportart Top-3-Box auf Skala 1-5 (\u201egar nicht interessant\u201c bis \u201esehr interessant\u201c).<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In unserer Reihe \u201eRoad to Tokyo 2020\u201c analysieren wir bis Ende 2019 alle olympischen Sportarten. Zum Start dieser Reihe vergleichen wir die 34 Sportarten nach deren Bedeutung als Teil von Olympia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Ph\u00e4nomen ist bekannt: w\u00e4hrend der Olympischen Spiele versammelt sich die Nation vor den Bildschirmen um die Erfolge der eigenen Sportler, aber auch die Vielfalt der olympischen Sportarten zu verfolgen. Dabei steigt w\u00e4hrend Olympia das Interesse an vielen Sportarten, sp\u00e4testens mit der Abschlussfeier wenden sich Medien und Zuschauer aber wieder anderen Sportarten zu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In unserem einf\u00fchrenden Vergleich der\nbeliebtesten 34 Sportarten der Olympischen Sommerspiele in Tokyo (Teil 1: Rang\n1-17) k\u00f6nnen wir erkennen, welche Sportarten und in welchem Umfang diese\nSportarten von diesem Olympia-Turbo profitieren. Vor allem Beachvolleyball (+22\nProzentpunkte), Schwimmen (+17 Prozentpunkte) und Turnen (+13 Prozentpunkte)\ngenie\u00dfen w\u00e4hrend Olympia ein h\u00f6heres Interesse, w\u00e4hrend Basketball (-11\nProzentpunkte), Boxen (-7 Prozentpunkte) und Fu\u00dfball (-5%) als olympische\nWettbewerbe ein geringeres Interesse verzeichnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offensichtlich tritt die mediale Kraft\nder Marke Olympia ein St\u00fcck weit an die Stelle des \u00fcblichen Medien- und Promotiondrucks f\u00fcr meist ohnehin beliebte und\ngut vermarktete Sportarten und Events. Damit verschiebt sich w\u00e4hrend den Olympischen Spielen tempor\u00e4r das \u201erelevant set\u201c der Sportinteressierten, aber nur\nwenige Sportarten haben bisher aus diesem Momentum der Spiele auch in der Zeit\ndanach profitieren k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Teil 2 der Einf\u00fchrung werfen wir einen\nBlick auf Rang 18 bis 34 der olympischen\nSportarten, bevor wir bis Ende\n2019 in regelm\u00e4\u00dfigen\nAbst\u00e4nden alle 34 Sportarten\neinzeln analysieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr mehr Informationen und Analysen: <a href=\"mailto:info@sportheads.de\">info@sportheads.de<\/a>, T: +49 89 200 609-20<\/p>","protected":false},"excerpt":{"rendered":"<p>Olympia hat als Marke die Kraft einzelne Sportarten deutlich interessanter zu machen (z.B. Schwimmen, Beachvolleyball oder Turnen). Insgesamt haben die olympischen Wettk\u00e4mpfe eine sehr hohe Attraktivit\u00e4t und bieten damit verl\u00e4sslich Reichweiten und Quoten f\u00fcr die Lizenznehmer. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ Deutschland, Alter: 14-69 Jahre, CAWI, Interesse an Sportart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":3,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/media\/1045"}],"wp:attachment":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}