{"id":1057,"date":"2019-08-21T09:59:03","date_gmt":"2019-08-21T09:59:03","guid":{"rendered":"http:\/\/sportheads.de\/?p=1057"},"modified":"2019-08-21T14:32:47","modified_gmt":"2019-08-21T14:32:47","slug":"fussball-und-handballclubs-mit-hoechster-sympathie-conversion","status":"publish","type":"post","link":"https:\/\/sportheads.de\/en\/fussball-und-handballclubs-mit-hoechster-sympathie-conversion\/","title":{"rendered":"Soccer and handball clubs with highest likeability conversion"},"content":{"rendered":"<p><strong>Die Sympathie gilt als wichtige Kennzahl f\u00fcr das wirtschaftliche Potential eines Proficlubs. Mit 7 Fu\u00dfball- und 6 Handballclubs unter den Top20 wandeln diese das Interesse an ihren Clubs am effizientesten in Sympathie um. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ Deutschland, Alter: 14-69 Jahre, CAWI, Interesse an Sportart Top-3-Box auf Skala 1-5 (\u201egar nicht interessant\u201c bis \u201esehr interessant\u201c).<\/strong><\/p>\n\n\n\n<p>Die Sympathie-Conversion dient als Indikator f\u00fcr die\nEffizienz, mit der Clubs das Interesse in Sympathie umwandeln. Dar\u00fcber k\u00f6nnen\nProficlubs trotz einer unterschiedlich hohen Anzahl an Interessierten\nmiteinander verglichen werden. Sympathie gilt als wichtige Kennzahl f\u00fcr die Wirkung\nvon Sponsorings, den R\u00fcckhalt der Zuschauer und Fans oder direkte Einnahmen der\nClubs durch Tickets oder Merchandising. <\/p>\n\n\n\n<p>Mit einer hohen Sympathie-Conversion sch\u00f6pft ein Club seine bisher\nerreichten Zielgruppen (hier: die an dem Club Interessierten) optimal aus. D.h.\ntrotz weniger Interessierten k\u00f6nnen u.U. mehr Sympathisanten f\u00fcr den Club\ngeneriert und dann vor allem auch monetarisiert werden. So kann der THW Kiel\naus seinen rund 14,7 Mio. Interessierten und einer hohen Sympathie-Conversion von 44% rund 6,5 Mio.\nSympathisanten generieren, etwa genau so viel wie der HSV mit seinen rund 20,5\nMio. Interessierten und einer Conversion von nur 33%.<\/p>\n\n\n\n<p>Nur\ndie Top3 Clubs in unserem Ranking schaffen es, f\u00fcr \u00fcber 50% der Interessierten\nauch sympathisch zu sein. Den Durchschnittswert von 33,1% \u00fcberschreiten 36 der\ninsgesamt 86 Proficlubs aus Fu\u00dfball-Bundesliga und 2. Fu\u00dfball-Bundesliga, DEL,\nBBL und HBL. In den Top20 finden sich 7 Fu\u00dfball-Bundesligisten, 6 Clubs aus der\nHBL, je 3 Clubs aus BBL und DEL und mit St. Pauli nur ein Club aus der 2.\nFu\u00dfball-Bundesliga.<\/p>\n\n\n\n<p>Schaut\nman auf die besten drei Clubs jeder Liga, wird das enorme Gef\u00e4lle in der 2.\nBundesliga noch deutlicher: St. Pauli (50,3%) liegt ca. 15%-Punkte vor N\u00fcrnberg\n(37,5%) und Union Berlin (35,6%). Auch Alba Berlin kann in der BBL mit 48,3%\nauf einen Vorsprung von \u00fcber 7%-Punkten zum FCBB (40,9%) und Brose Bamberg\n(37,5%) verweisen. <\/p>\n\n\n\n<p>In\nden \u00fcbrigen Ligen liegen die jeweils besten Clubs in diesem Ranking deutlich\ndichter beisammen: in der Fu\u00dfball-Bundeliga der BVB (54,4%) vor dem 1. FC K\u00f6ln\n(51,3%) und Freiburg (47,9%), in der HBL der THW Kiel (44,4%) vor Gummersbach\n(42,3%) und Berlin (41,5%) und in der DEL die Eisb\u00e4ren Berlin (47,6%) vor den\nK\u00f6lner Haien (47%) und der DEG (43,9%). <\/p>\n\n\n\n<p>Anscheinend sind vor allem die Fans von Berliner und K\u00f6lner Sportclubs mit Herz und Sympathie mit Ihren Clubs verbunden, vier Berliner und zwei K\u00f6lner Proficlubs haben es unter die Top3 ihrer Liga geschafft.<\/p>\n\n\n\n<p>F\u00fcr mehr Informationen und Analysen: <a href=\"mailto:info@sportheads.de\">info@sportheads.de<\/a>, T: +49 89 200 609-20<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Sympathie gilt als wichtige Kennzahl f\u00fcr das wirtschaftliche Potential eines Proficlubs. Mit 7 Fu\u00dfball- und 6 Handballclubs unter den Top20 wandeln diese das Interesse an ihren Clubs am effizientesten in Sympathie um. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ Deutschland, Alter: 14-69 Jahre, CAWI, Interesse an Sportart Top-3-Box auf Skala [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fu\u00dfball- und Handballclubs mit h\u00f6chster Sympathie-Conversion | SPORTHEADS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportheads.de\/en\/fussball-und-handballclubs-mit-hoechster-sympathie-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fu\u00dfball- und Handballclubs mit h\u00f6chster Sympathie-Conversion | SPORTHEADS\" \/>\n<meta property=\"og:description\" content=\"Die Sympathie gilt als wichtige Kennzahl f\u00fcr das wirtschaftliche Potential eines Proficlubs. Mit 7 Fu\u00dfball- und 6 Handballclubs unter den Top20 wandeln diese das Interesse an ihren Clubs am effizientesten in Sympathie um. Dies zeigt eine aktuelle Analyse aus dem SPORTHEADS Fanmonitor (n=2.060, repr\u00e4sentativ Deutschland, Alter: 14-69 Jahre, CAWI, Interesse an Sportart Top-3-Box auf Skala [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportheads.de\/en\/fussball-und-handballclubs-mit-hoechster-sympathie-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"SPORTHEADS\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T09:59:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-21T14:32:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportheads.de\/wp-content\/uploads\/2019\/08\/190819_Sympathieconversion-Ligenvergleich-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SPORTHEADS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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