{"id":4885,"date":"2019-01-18T11:09:00","date_gmt":"2019-01-18T11:09:00","guid":{"rendered":"https:\/\/sportheads.de\/?p=4885"},"modified":"2026-07-06T10:50:31","modified_gmt":"2026-07-06T09:50:31","slug":"digitalisierung-der-markt-und-medienforschung","status":"publish","type":"post","link":"https:\/\/sportheads.de\/en\/digitalisierung-der-markt-und-medienforschung\/","title":{"rendered":"Digitization of market and media research"},"content":{"rendered":"<h2 class=\"has-text-color wp-block-heading\" style=\"color:#1e4164\">Topic<\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"> Research, Consulting<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#1e4164\">Clients<\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">Professional clubs, leagues, associations, sponsors<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#1e4164\">Task<\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">The FanLab as a new instrument for sports market research <\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#1e4164\">Services<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Development and introduction of the FanLab as a new instrument for regular surveys of fans. Optimization of dialog, service and offers on the basis of valid decision-making with current data. Direct feedback on issues such as product development, sponsor integration, brand development and image, attitudes and opinions, pricing, etc.   <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Representative market data from the Fanmonitor baseline study, etc.<\/li><li>Stratification and segmentation of target groups<\/li><li>Definition of target panels and sizes for selected characteristics<\/li><li>Conception and implementation of the panel structure in the collector phase<\/li><li>One-time, DSGVO-compliant collection of master data<\/li><li>Technical operation, help desk and project management<\/li><li>Methodological consulting and support of the continuous surveys<\/li><li>Evaluations, analysis and results in customer design within 24-48 hours<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Setting up and operating exclusive fan panels for continuous interaction with fans and answering a wide range of questions at short notice.<\/p>","protected":false},"author":1,"featured_media":4886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[25,24,33,30],"tags":[],"class_list":["post-4885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence-cases","category-cases","category-consulting","category-research","entry","has-media"],"_links":{"self":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/4885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/comments?post=4885"}],"version-history":[{"count":3,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/4885\/revisions"}],"predecessor-version":[{"id":4984,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/posts\/4885\/revisions\/4984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/media\/4886"}],"wp:attachment":[{"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/media?parent=4885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/categories?post=4885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportheads.de\/en\/wp-json\/wp\/v2\/tags?post=4885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}