Repositioning in marketing

Neupositionierung in der Vermarktung

Topic

Consulting, Research

Client

International sports federation

Task

Repositioning marketing and sales

Services

Analysis of implications and opportunities from the repositioning of the federation's marketing activities and rights licensing.

  • Review and re-evaluation of all current topics and activities
  • Development of concepts for future task areas and their prioritization, as well as their mapping in the organizational structure
  • Drafting and decision-making proposals for a change process within the organization and with its national member associations
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