Repositioning in marketing

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Consulting, Research


International sports federation


Repositioning marketing and sales


Analysis of implications and opportunities from the repositioning of the federation's marketing activities and rights licensing.

  • Review and re-evaluation of all current topics and activities
  • Development of concepts for future task areas and their prioritization, as well as their mapping in the organizational structure
  • Drafting and decision-making proposals for a change process within the organization and with its national member associations