Topic

Consulting, Research

Client

International sports federation

Task

Repositioning marketing and sales

Services

Analysis of implications and opportunities from the repositioning of the federation's marketing activities and rights licensing.

• Review and re-evaluation of all current topics and activities
• Development of concepts for future task areas and their prioritization, as well as their mapping in the organizational structure
• Drafting and decision-making proposals for a change process within the organization and with its national member associations