The global sports tech market is growing rapidly: estimated at USD 17.8 billion in 2024, it is projected to reach around USD 117.9 billion by 2034. Between 2014 and 2019 alone, more than USD 12 billion was invested in sports tech innovations – a clear indication of the segment’s enormous appeal and future potential.

Sports tech describes the intersection of sports and technology. It encompasses digital tools, devices, software and systems that enhance performance, fan experiences and business processes. These include AI and machine learning, wearables, VR/AR applications, blockchain solutions and data-driven analytics – technologies that are fundamentally transforming the sports industry.

This growth is driven by new forms of fan engagement, the boom in wearables and athlete monitoring, the growing importance of sports data, and investments in smart stadiums and immersive experiences. Sports tech is thus becoming a key driver of innovation across the entire sports industry.