Topic

Research, Consulting

Clients

Professional clubs, leagues, associations, sponsors

Task

The FanLab as a new instrument for sports market research

Services

Development and introduction of the FanLab as a new instrument for regular surveys of fans. Optimization of dialog, service and offers on the basis of valid decision-making with current data. Direct feedback on issues such as product development, sponsor integration, brand development and image, attitudes and opinions, pricing, etc.

• Representative market data from the Fanmonitor baseline study, etc.
• Stratification and segmentation of target groups
• Definition of target panels and sizes for selected characteristics
• Conception and implementation of the panel structure in the collector phase
• One-time, DSGVO-compliant collection of master data
• Technical operation, help desk and project management
• Methodological consulting and support of the continuous surveys
• Evaluations, analysis and results in customer design within 24-48 hours