What impact is the Corona crisis having on the sports business? The current business climate in July 2020 shows the mood of sports business executives. To the results
What impact is the Corona crisis having on the sports business? The current business climate in June 2020 shows the mood of sports business executives. To the results
What impact has the Corona crisis had on the sports business? The current business climate in May 2020 shows the mood after the first, nationwide relaxation of the Corona-related measures. Clearly positive trends suggest...
What impact is the Corona crisis having on the sports business? The current business climate and mood picture in April 2020, the peak phase of the Corona-related restrictions in the sports business in Germany, shows a staggering balance....
Marcel Cordes, Managing Partner of SPORTHEADS, provides insights into the status quo of virtual perimeter advertising in the W&V article "Kick for the balance sheet". Text: Lisa Priller-Gebhardt | published WuV print edition 01/2020 ...
Likeability is considered an important indicator of the economic potential of a professional club. With 7 soccer and 6 handball clubs among the top20, these convert interest in their clubs most efficiently...
The impact of the Olympics brand for individual sports takes time: all sports added only in 2016 or 2020 (rugby, golf, surfing, karate, skateboarding, etc.) are in the lower third...
As a brand, the Olympics have the power to make individual sports significantly more interesting (e.g. swimming, beach volleyball or gymnastics). Overall, the Olympic competitions have a very high appeal and thus reliably offer...
The Bundesliga is the most watched soccer league in the world. This is also based on soccer's ability to generate the most viewers from those interested (34% on-site conversion). At club level, Bielefeld, Frankfurt...
In addition to the Olympics, the professional leagues (soccer, basketball, ice hockey, handball) and motor sports are efficient reach suppliers for all media. In terms of audience reach on TV/web, biathlon, alpine skiing and...