What impact does the Corona crisis have on the sports business? The current business climate and sentiment picture in April 2020, the peak phase of the Corona-related restrictions in the sports business in Germany, shows a staggering balance. The results probably represent the low point and are considered a zero wave of the SPORTHEADS business climate in sports business. However, shortly before the upcoming decision to hold ghost matches, there are also positive things to report. Despite the expected limitations of the media fan experience due to ghost matches, an increase in media coverage is predicted. The influence on the media impact of sponsorship partnerships is assessed inconsistently.