Guest article by our Managing Partner Marcel Cordes in the trade magazine SPONSORs. Data is the gold of the 21st century. All the more astonishing that innovative and modern methods of data mining in the sports business only...
What impact is the Corona crisis having on the sports business? The current business climate in July 2020 shows the mood of sports business executives. To the results
The effects of the Corona crisis are also leading to a critical examination of existing business models, structures and processes in the sports business. In an interview with the trade journal SPONSORs, Marc Mayer-Vorfelder explains how a change process...
Wolfgang Holzhäuser, Partner at SPORTHEADS, comments on the possible failure of the Financial Fair Play as well as the 50+1 rule in the sport against the background of Manchester City's acquittal by the International Court of...
What impact is the Corona crisis having on the sports business? The current business climate in June 2020 shows the mood of sports business executives. To the results
In an interview with SPONSORs, Dr. Michael Vesper, Advisory Board Member at SPORTHEADS, provides insights into the sport of gallop racing in times of the Corona crisis. Dr. Michael Vesper reports on the increase in media interest in his sport,...
What impact has the Corona crisis had on the sports business? The current business climate in May 2020 shows the mood after the first, nationwide relaxation of the Corona-related measures. Clearly positive trends suggest...
Marcel Cordes, Managing Partner at SPORTHEADS, gives insights into the effects of ghost matches on advertising impact in an interview with the trade magazine HORIZONT: If everything goes according to plan, the Bundesliga...
Interview with Wolfgang Holzhäuser, conducted by Deutsche Presse-Agentur GmbH (authorized version). The German Soccer League wants to organize ghost matches and has presented a concept for this. To make the plan a reality,...
What impact is the Corona crisis having on the sports business? The current business climate and mood picture in April 2020, the peak phase of the Corona-related restrictions in the sports business in Germany, shows a staggering balance....