"FanLab with the Green-Whites"
Together with VfL Wolfsburg, we will be taking a new approach to market and fan research in the future. We have set up a joint community panel to generate data quickly, transparently and flexibly in an innovative way.
VfL Managing Director Michael Meeske on the FanLab: "The opinion of our fans is very important to us. We want to continue to optimize our service and our offerings in their interests. The regular support of the FanLab will be a great help in this regard and will meaningfully supplement the dialog with our fan representatives. In addition, it also offers added value for our partners and enables us to make more fact-based decisions."
The FanLab is a platform with sport-specific panels of SPORTHEADS GmbH. As an owner-managed strategy and HR consultancy for the sports business, SPORTHEADS GmbH supports VfL Wolfsburg as a specialist for relevant issues in the sports sector.