Guest article by Wolfgang Holzhäuser, partner at SPORTHEADS, in the kicker Monday edition of 20.04.2020. The Corona crisis brings it to light: professional soccer - at least some of the clubs - is not...
The Corona crisis is reaching all areas of work of many companies within a very short time. Companies and organizations in the sports business and their employees are also affected to a large extent. They are making many...
SPONSORs magazine published an analysis according to which 30 sponsorship contracts with a total value of 29 million euros of the 144 most important sponsorship partnerships of the 36 DFL clubs expire at the end of the season. In how...
Since the beginning of the Corona crisis, many clubs, associations and fans have shown social commitment and offered concrete assistance. This idealistic, material and often also moral support suggests a new, social solidarity....
Marcel Cordes, Managing Partner of SPORTHEADS, provides insights into the status quo of virtual perimeter advertising in the W&V article "Kick for the balance sheet". Text: Lisa Priller-Gebhardt | published WuV print edition 01/2020 ...
Hardly any other form of advertising has come close to matching the development of sponsorship in recent years. Top-class sports in particular provide sponsors and partners with an emotional and high-reach...
Likeability is considered an important indicator of the economic potential of a professional club. With 7 soccer and 6 handball clubs among the top20, these convert interest in their clubs most efficiently...
The impact of the Olympics brand for individual sports takes time: all sports added only in 2016 or 2020 (rugby, golf, surfing, karate, skateboarding, etc.) are in the lower third...
As a brand, the Olympics have the power to make individual sports significantly more interesting (e.g. swimming, beach volleyball or gymnastics). Overall, the Olympic competitions have a very high appeal and thus reliably offer...
The Bundesliga is the most watched soccer league in the world. This is also based on soccer's ability to generate the most viewers from those interested (34% on-site conversion). At club level, Bielefeld, Frankfurt...