Marcel Cordes, Managing Partner at SPORTHEADS, gives insights into the effects of ghost matches on advertising impact in an interview with the trade magazine HORIZONT: If everything goes according to plan, the Bundesliga...
Interview with Wolfgang Holzhäuser, conducted by Deutsche Presse-Agentur GmbH (authorized version). The German Soccer League wants to organize ghost matches and has presented a concept for this. To make the plan a reality,...
What impact is the Corona crisis having on the sports business? The current business climate and mood picture in April 2020, the peak phase of the Corona-related restrictions in the sports business in Germany, shows a staggering balance....
Guest article by Wolfgang Holzhäuser, partner at SPORTHEADS, in the kicker Monday edition of 20.04.2020. The Corona crisis brings it to light: professional soccer - at least some of the clubs - is not...
The Corona crisis is reaching all areas of work of many companies within a very short time. Companies and organizations in the sports business and their employees are also affected to a large extent. They are making many...
SPONSORs magazine published an analysis according to which 30 sponsorship contracts with a total value of 29 million euros of the 144 most important sponsorship partnerships of the 36 DFL clubs expire at the end of the season. In how...
Since the beginning of the Corona crisis, many clubs, associations and fans have shown social commitment and offered concrete assistance. This idealistic, material and often also moral support suggests a new, social solidarity....
Marcel Cordes, Managing Partner of SPORTHEADS, provides insights into the status quo of virtual perimeter advertising in the W&V article "Kick for the balance sheet". Text: Lisa Priller-Gebhardt | published WuV print edition 01/2020 ...
Hardly any other form of advertising has come close to matching the development of sponsorship in recent years. Top-class sports in particular provide sponsors and partners with an emotional and high-reach...
Likeability is considered an important indicator of the economic potential of a professional club. With 7 soccer and 6 handball clubs among the top20, these convert interest in their clubs most efficiently...