Next Level Sports Consulting
About esports
Over the last decade esports has turned into a global phenomenon attracting millions of young and passionate fans, which are otherwise hard to reach through traditional media. Despite the growth of the industry and the need to reach this highly attractive target group, many brands still struggle to truly understand the landscape and find the right strategy to enter esports.
Before thinking about your strategy it is important to understand that similar to how traditional sports cover football, handball, basketball, and many other disciplines, esports is an overarching term describing a variety of video games that are played competitively. So, each title in esports needs a different approach and reaches a different target audience.
Through our expertise in strategy consulting and executive search we will help you in identifying the right approach as well as the right people for you to tab into this massive opportunity or further improve your existing involvement, no matter if you are endemic or not.
Services
Brands
You’re interested in activating your brand in the esports landscape, but don’t know how to start or struggle to convince internal stakeholders to invest? We’re able to help you find the right approach for an esports sponsorship and support you with data and arguments to convince your leadership team to get started.
- Consulting to define internal company setup for esports/gaming engagement
- Identifying the right game title for you to enter
- Development of a tailor-made esports/gaming strategy
- Analysis of esports sponsorship ROI & improvement suggestions
- Executive search and recruitment
- Market Research
Federations, City/Government Representatives and Investment Funds
Esports has become an interesting investment opportunity for many governments and other stakeholders to position themselves strategically for the future and to attract younger audiences. Official Federations have been founded to further support the governance aspects of the esports industry development. We can help you identify the right strategy, which can go as far as developing your own local or global ecosystem or simply hosting events in your region.
- Supporting development of your own esports/gaming ecosystem from local to global
- Creation of investment cases
- Mergers & Acquisitions
- Executive search and recruitment
- Market Research
Traditional Sports Clubs
Unlock access to a young and global audience to strengthen your club’s reach beyond the boundaries of the local market your active in by getting involved in esports. We support you in finding the right approach (make or buy) and game for your team based on your goals.
- Consulting to define internal company setup for esports/gaming engagement
- Identifying the right game title for you to enter
- Development of a tailor-made esports/gaming strategy
- Analysis of esports sponsorship ROI & improvement suggestions
- Executive search and recruitment
- Market Research
Tournament Organizers & Rights Holders
Creating a holistic game ecosystem is hard work and needs to consider a variety of stakeholders. Through our expertise we can help you improve commercialization and optimize costs of your events and ecosystems while keeping player and fan happiness at the highest level.
- Ecosystem strategy development or improvements
- Analyzing & improving commercial strategy, set-up, and inventory
- Cost optimization & organizational efficiency
- Product management support for online and live events
- Executive search and recruitment
- Market Research
- KPI creation, tracking, and analysis across easy-to-manage dashboards
Game Publishers
Esports is a great tool for game publishers to improve engagement and lifetime value of players, as it offers them new ways to live their passion. Identifying this opportunity and fully exploiting it can therefore be very impactful for game publishers. We help you analyze your current or further improve your existing ecosystem to take it to the next level.
- Ecosystem strategy development or improvements
- Analyzing & improving commercial strategy, set-up, and inventory
- Kostenoptimierung
- Product management support for online and live events
- Executive search and recruitment
- Market Research
- KPI creation, tracking, and analysis across easy-to-manage dashboards
Agencies
Staying authentic to the community’s values is key for any successful brand activation in esports. However, every gaming community works differently, which can be a massive struggle for agencies looking to bring their partners to life in the gaming world. We support you in finding the right game and activation ideas for your brand partners.
- Support in creation of esports/gaming strategies and activation ideas for brands
- Executive search and recruitment
- Market Research
Häufig gestellte Fragen zum FanLab
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