ESB interview: FanLab - The fans' opinion is needed

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Marcel Cordes and Torben Melzig in an ESB interview

Our FanLab is an innovative tool for interacting with fans and sympathizers to gather opinions, needs and questions from relevant target groups. Marcel Cordes (Managing Partner) and Torben Melzig (Senior Consultant) from SPORTHEADS explain how it works and which clubs are already using it in the ESB Expert Interview.