Even away from the current investments in the professional clubs in Unterhaching, Kaiserslautern and Berlin, a positive mood for investments can be found. Approval rates above the league average (36-39%) are found at clubs of all...
In a comparison of the top events, the Tour de France still ranks fourth behind the World Championships in Athletics, Wimbledon and the Super Bowl. eSports joins the established sports of golf, sailing and...
Interest in the Women's Soccer World Cup goes hand in hand with higher purchasing power and significantly greater affinity for sponsors. This is shown by a current analysis from the SPORTHEADS Fan Monitor. The audience figures for the...
At the beginning of next year, the national Bundesliga media rights for the four seasons starting with the 2021/22 season will be put on the market. The aim of the German Soccer League must be to generate revenues for...