Sportbusiness: Talente dringend gesucht Fachkräfte werden auf dem Arbeitsmarkt händeringend gesucht. Das hat auch weitreichende Konsequenzen für den Sport. Verbände, Vereine und Sportrechtevermarkter wirbeln gerade extrem. Sie überbieten sich an…
Gastbeitrag von Dr. Marcus Hochhaus in der Fachzeitschrift SPONSORs. Wer repräsentiert in Zukunft die über 23 Mio. aktiven Sportler in Deutschland, d.h. wer organisiert, aktiviert und vermarktet diese attraktive Zielgruppe?…
Gastbeitrag von Marcel Cordes in der Fachzeitschrift SPONSORs. Wie zu alten Goldgräberzeiten kostet es auch heute viel Energie und Schweiß, den tatsächlichen Schatz ans Tageslicht zu befördern. Business Intelligence (BI)…
Josef Stadtfeld advises management Munich, 14 January 2021: Josef Stadtfeld joins the team at strategy and HR consultancy SPORTHEADS (www.sportheads.de) when it starts in January 2021. He will work directly for the...
"FanLab at the Green-Whites" Together with VfL Wolfsburg, we will be taking a new approach to market and fan research in the future. In doing so, we have set up a joint community panel to provide innovative...
Guest article by our Managing Partner Marcel Cordes in the trade magazine SPONSORs. Data is the gold of the 21st century. All the more astonishing that innovative and modern methods of data mining in the sports business only...
The effects of the Corona crisis are also leading to a critical examination of existing business models, structures and processes in the sports business. In an interview with the trade journal SPONSORs, Marc Mayer-Vorfelder explains how a change process...
Wolfgang Holzhäuser, Partner at SPORTHEADS, comments on the possible failure of the Financial Fair Play as well as the 50+1 rule in the sport against the background of Manchester City's acquittal by the International Court of...
In an interview with SPONSORs, Dr. Michael Vesper, Advisory Board Member at SPORTHEADS, provides insights into the sport of gallop racing in times of the Corona crisis. Dr. Michael Vesper reports on the increase in media interest in his sport,...
Marcel Cordes, Managing Partner at SPORTHEADS, gives insights into the effects of ghost matches on advertising impact in an interview with the trade magazine HORIZONT: If everything goes according to plan, the Bundesliga...
