Gastbeitrag von Dr. Marcus Hochhaus in der Fachzeitschrift SPONSORs. Wer repräsentiert in Zukunft die über 23 Mio. aktiven Sportler in Deutschland, d.h. wer organisiert, aktiviert und vermarktet diese attraktive Zielgruppe?…
Gastbeitrag von Marcel Cordes in der Fachzeitschrift SPONSORs. Wie zu alten Goldgräberzeiten kostet es auch heute viel Energie und Schweiß, den tatsächlichen Schatz ans Tageslicht zu befördern. Business Intelligence (BI)…
Marc Mayer-Vorfelder and Dr. Marcus Hochhaus in an interview at SPONSORs. The Corona crisis has also called into question many established concepts of everyday professional life in the sports business industry. Marc Mayer-Vorfelder and Marcus Hochhaus,...
Change to the advisory board of the strategy and HR consulting firm after six years as a partner Munich, January 21, 2021: As of January 2021, Wolfgang Holzhäuser is Chairman of the advisory board of the strategy and HR consulting...
Marcel Cordes and Torben Melzig in an ESB interview Our FanLab is an innovative tool for interacting with fans and sympathizers to gather opinions, needs and questions from relevant target groups. How...
Josef Stadtfeld advises management Munich, 14 January 2021: Josef Stadtfeld joins the team at strategy and HR consultancy SPORTHEADS (www.sportheads.de) when it starts in January 2021. He will work directly for the...
"FanLab at the Green-Whites" Together with VfL Wolfsburg, we will be taking a new approach to market and fan research in the future. In doing so, we have set up a joint community panel to provide innovative...
What impact is the Corona crisis having on the sports business? The current business climate for the 3rd quarter of 2020 shows the mood of sports business executives. To the results
The labor market in the sports business has been changing not only since the beginning of the Corona crisis. In an interview with the trade journal SPONSORs, Marc Mayer-Vorfelder, founder and Managing Partner of the personnel and strategy consultancy...
Guest article by our Managing Partner Marcel Cordes in the trade magazine SPONSORs. Data is the gold of the 21st century. All the more astonishing that innovative and modern methods of data mining in the sports business only...