SPORTHEADS - new strategy and personnel consultancy with sports DNA

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Personnel consultancy Sport Heads and strategy consultancy Polestar Sports found new agency SPORTHEADS.
Munich, Cologne, 28.01.2019. Under the SPORTHEADS brand (, the two industry specialists Sport Heads and Polestar Sports are bringing together their services and expertise in the areas of Recruiting & Executive Search and Strategy Consulting & Research under one roof for the first time. The consulting agency meets the ever-increasing demands in the sports business with innovative solution approaches and sound know-how.

Both companies had already been cooperating closely since 2018, successfully advising management and decision-makers in sports as experts in their respective fields. This takes into account the increasingly close connection between strategic and personnel decisions. Sport Heads has filled a wide range of positions at clubs, associations and companies since it was founded in 2014, while Polestar Sports had emerged from the successful sports business unit of strategy consultancy Goldmedia at the end of 2017.

Founding team with many years of professional experience and sports DNA
With its partners Dr. Marcus Hochhaus, Marcel Cordes, Marc Mayer-Vorfelder and Wolfgang Holzhäuser, SPORTHEADS has experts who, with their many years of professional experience, stand for the know-how and the sports DNA of the company.
As industry specialists, SPORTHEADS offers a sound and in-depth understanding of the mechanisms in professional sports, the markets and market participants, as well as the trends and technological innovations.

"We know about the power of change of digitalization in all areas of sports and about the need of professionals and executives to actively shape this change and take advantage of opportunities. Together with my partners, we can break new ground with SPORTHEADS and offer sound and success-oriented consulting expertise with innovative approaches. The key to this is the close connection between strategy, research and HR consulting," says Dr. Marcus Hochhaus, Managing Partner SPORTHEADS.

"Sports organizations and their human resources management will become increasingly professionalized. We are convinced that in the new constellation we can offer greater added value to this development and be a valuable partner to the sports business for personnel-related challenges," adds Marc Mayer-Vorfelder, Managing Partner SPORTHEADS.

"Consulting competence is ultimately based on know-how, experience and sound data. Especially in the sports business, existing models and methodologies are increasingly proving to be insufficient and no longer target-oriented. We offer our clients independent advice and support in achieving their individual business goals," says Marcel Cordes, Managing Partner SPORTHEADS.

"From my own experience, I greatly appreciate the professional advice we receive when filling vacant positions. With SPORTHEADS, we now have a unique network and know-how to effectively support personnel decisions and provide them with the necessary strategic guardrails." adds Wolfgang Holzhäuser, SPORTHEADS partner.

Competent advisory board to support SPORTHEADS GmbH
SPORTHEADS GmbH receives prominent support for the company's development through its advisory board. This is made up of Arnd Benninghoff, Max Lehmann, Wolfgang Niersbach, Dr. Michael Vesper and Bernd Wahler.


Company Profile SPORTHEADS
SPORTHEADS GmbH ( supports companies and organizations in the sports business to successfully shape their entrepreneurial development. The sports DNA of SPORTHEADS is based on many years of sports business experience of the four partners and the specialization in consulting projects in national and international sports business.
SPORTHEADS is an owner-managed strategy and human resources consulting firm that combines a wide range of competencies into a unique combination of the two areas to offer in-depth expertise focused on sustainable results.
Our solutions in the area of business intelligence are based in particular on comprehensive, in-house research, regular studies and continuous analysis of the market and competition as well as trends and innovations.
Our People Intelligence offerings are also based on a comprehensive proprietary database of professionals and executives, continuous screening of high potentials and successful sports managers, our extensive network, and in-depth methodological knowledge for assessing candidates and employees.

Short vita Marc Mayer-Vorfelder
Marc Mayer-Vorfelder founded the HR consultancy Mayer-Vorfelder Sport Heads in 2014 and has been supporting the sports business in HR matters ever since. Previously, the graduate in business administration held several positions in marketing and sports sponsoring at HypoVereinsbank. In addition to his excellent contacts in sports and his profound knowledge of the sports business, he also contributes as a systemic coach to support clients from the sports industry in career planning. Mayer-Vorfelder's closeness to professional sports is also influenced by his father, who, among other things, was president of VfB Stuttgart for more than 25 years, president of the German Football Association for five years and vice president of UEFA for two years.

Short vita Dr. Marcus Hochhaus
Marcus Hochhaus is Managing Partner of SPORTHEADS GmbH. His mandates focus on HR consulting, strategy and business development as well as digital media and technology, which he implements for clubs, associations and leagues, sports rights agencies and media companies, as well as brands, among others. Marcus Hochhaus has many years of relevant experience from responsible positions in the media and sports industry. His education includes stations at universities in Bielefeld, Tübingen and Berlin, two semesters abroad in New Zealand as well as at the Film Academy Ludwigsburg. He holds a doctorate on the European film industry and is a lecturer in Media Management at the Fresenius University of Applied Sciences.

Short vita Marcel Cordes
Marcel Cordes holds a degree in sports science and is an expert in research and consulting. Before joining SPORTHEADS, he was a member of the board of directors of SPORT+MARKT, President Europe Repucom, member of the management board of setone and General Manager Europe of the Interpublic Group agency FUTURES Sport & Entertainment. As Managing Partner at SPORTHEADS, he is responsible for the areas of research and data-driven strategy consulting and supports companies from the sports sector in their growth strategies.

Short vita Wolfgang Holzhäuser
Wolfgang Holzhäuser is a partner at Polestar Sports. The focus of his mandates lies in the areas of corporate management of sports clubs and associations, personnel consulting, sports sponsoring as well as investment and legal forms in sports business. Wolfgang Holzhäuser has shaped German professional soccer for over four decades. In his long career, he has held leading positions with the German Football Association (DFB), the German Football League (DFL) and Bayer 04 Leverkusen. Holzhäuser is thus one of the most experienced managers in German sports and an intimate connoisseur of the soccer scene. Holzhäuser is a trained wholesale merchant and studied business administration.