Professional clubs, leagues, associations, sponsors
The FanLab as a new instrument for sports market research
Development and introduction of the FanLab as a new instrument for regular surveys of fans. Optimization of dialog, service and offers on the basis of valid decision-making with current data. Direct feedback on issues such as product development, sponsor integration, brand development and image, attitudes and opinions, pricing, etc.
- Representative market data from the Fanmonitor baseline study, etc.
- Stratification and segmentation of target groups
- Definition of target panels and sizes for selected characteristics
- Conception and implementation of the panel structure in the collector phase
- One-time, DSGVO-compliant collection of master data
- Technical operation, help desk and project management
- Methodological consulting and support of the continuous surveys
- Evaluations, analysis and results in customer design within 24-48 hours