Marcel Cordes and Torben Melzig in an ESB interview Our FanLab is an innovative tool for interacting with fans and sympathizers to gather opinions, needs and questions from relevant target groups. How...
Josef Stadtfeld advises management Munich, 14 January 2021: Josef Stadtfeld joins the team at strategy and HR consultancy SPORTHEADS (www.sportheads.de) when it starts in January 2021. He will work directly for the...
"FanLab at the Green-Whites" Together with VfL Wolfsburg, we will be taking a new approach to market and fan research in the future. In doing so, we have set up a joint community panel to provide innovative...
What impact is the Corona crisis having on the sports business? The current business climate for the 3rd quarter of 2020 shows the mood of sports business executives. To the results
The labor market in the sports business has been changing not only since the beginning of the Corona crisis. In an interview with the trade journal SPONSORs, Marc Mayer-Vorfelder, founder and Managing Partner of the personnel and strategy consultancy...
Guest article by our Managing Partner Marcel Cordes in the trade magazine SPONSORs. Data is the gold of the 21st century. All the more astonishing that innovative and modern methods of data mining in the sports business only...
What impact is the Corona crisis having on the sports business? The current business climate in July 2020 shows the mood of sports business executives. To the results
The effects of the Corona crisis are also leading to a critical examination of existing business models, structures and processes in the sports business. In an interview with the trade journal SPONSORs, Marc Mayer-Vorfelder explains how a change process...
Wolfgang Holzhäuser, Partner at SPORTHEADS, comments on the possible failure of the Financial Fair Play as well as the 50+1 rule in the sport against the background of Manchester City's acquittal by the International Court of...
What impact is the Corona crisis having on the sports business? The current business climate in June 2020 shows the mood of sports business executives. To the results