New, digital reach and activation toolbox

Neue, digitale Reichweiten und Aktivierungs-Toolbox

Topic

Digital Transformation, Consulting

Clients

Sports marketing agency

Task

Market analysis and derivation of new digital inventory for the marketing of a national competition

Services

Comprehensive analysis of sports competition, competitive and market situation as well as strategic options for action. Creation of a toolbox with concrete activation possibilities.

  • Market and competition analysis
  • Actual and target positioning of the competition
  • Analysis of actual coverage and options for coverage expansion
  • Evaluation of potential distribution channels and platforms
  • Development of a comprehensive toolbox to demonstrate concrete marketing and activation approaches for sponsors
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