Topic

Digital Transformation, Consulting

Clients

Sports marketing agency

Task

Market analysis and derivation of new digital inventory for the marketing of a national competition

Services

Comprehensive analysis of sports competition, competitive and market situation as well as strategic options for action. Creation of a toolbox with concrete activation possibilities.

• Market and competition analysis
• Actual and target positioning of the competition
• Analysis of actual coverage and options for coverage expansion
• Evaluation of potential distribution channels and platforms
• Development of a comprehensive toolbox to demonstrate concrete marketing and activation approaches for sponsors