Hardly any other form of advertising has come close to matching the development of sponsorship in recent years. Top-class sports in particular provide sponsors and partners with an emotional and high-reach...
Likeability is considered an important indicator of the economic potential of a professional club. With 7 soccer and 6 handball clubs among the top20, these convert interest in their clubs most efficiently...
The impact of the Olympics brand for individual sports takes time: all sports added only in 2016 or 2020 (rugby, golf, surfing, karate, skateboarding, etc.) are in the lower third...
As a brand, the Olympics have the power to make individual sports significantly more interesting (e.g. swimming, beach volleyball or gymnastics). Overall, the Olympic competitions have a very high appeal and thus reliably offer...
The Bundesliga is the most watched soccer league in the world. This is also based on soccer's ability to generate the most viewers from those interested (34% on-site conversion). At club level, Bielefeld, Frankfurt...
In addition to the Olympics, the professional leagues (soccer, basketball, ice hockey, handball) and motor sports are efficient reach suppliers for all media. In terms of audience reach on TV/web, biathlon, alpine skiing and...
Even away from the current investments in the professional clubs in Unterhaching, Kaiserslautern and Berlin, a positive mood for investments can be found. Approval rates above the league average (36-39%) are found at clubs of all...
In a comparison of the top events, the Tour de France still ranks fourth behind the World Championships in Athletics, Wimbledon and the Super Bowl. eSports joins the established sports of golf, sailing and...
Interest in the Women's Soccer World Cup goes hand in hand with higher purchasing power and significantly greater affinity for sponsors. This is shown by a current analysis from the SPORTHEADS Fan Monitor. The audience figures for the...
At the beginning of next year, the national Bundesliga media rights for the four seasons starting with the 2021/22 season will be put on the market. The aim of the German Soccer League must be to generate revenues for...